Strategy Analytics: Global smartphone shipments returned to growth for the first time in two years in Q3 2019

The latest research report released by Strategy Analytics pointed out that global smartphone shipments in Q3 2019 increased by 2% year-on-year to 366 million units, which is the first positive growth in the smartphone industry in two years. Samsung holds the No. 1 position with 21% of the global smartphone market; Huawei is No. 2 with a record 18% share, while Apple is No. 3 with a 12% market share.

Sui Qian, Director of Strategy Analytics, said, “Global smartphone shipments increased from 359.8 million in Q3 2018 to 366.3 million in Q3 2019, a year-on-year increase of 2%. This is the first growth in the global smartphone market since Q3 2017. Global demand for smartphones is recovering due to intense price competition among manufacturers and technological innovations such as large screens and 5G connectivity.”

Neil Mawston, Executive Director at Strategy Analytics, added: “Samsung’s global smartphone shipments reached 78.2 million units in Q3 2019, up 8% from 72.3 million units in Q3 2018. Over the past year, Samsung has increased its global smartphone shipments to 78.2 million units. Market share increased from 20% to 21%. Strong sales of the high-end Galaxy Note 10 and mass-market A-series models drove Samsung’s smartphone shipments and profits during the quarter. Huawei’s performance once again surprised everyone with its Global smartphone shipments increased from 51.8 million in Q3 2018 to 66.7 million in Q3 2019, a year-on-year increase of 29%. In Q3 2019, Huawei’s share of the global smartphone market reached a record 18%, up from last year’s 14% growth. Trying to offset uncertainty in other key regions such as North America and Western Europe, Huawei’s growth in China surged during the quarter.”

Woody Oh, Director at Strategy Analytics, added: “Apple’s iPhone shipments declined 3% year-over-year from 46.9 million units worldwide in Q3 2018 to 45.6 million units in Q3 2019. Although shipments fell slightly, this was actually Apple’s best performance since last year. With lower iPhone 11 pricing and healthy demand in Asia and the U.S., we think Apple is stabilizing.”

Sui Qian, Director of Strategy Analytics, added: “In Q3 2019, Xiaomi maintained its fourth global smartphone market share of 9%, a slight decline from a year ago. Due to fierce competition from Huawei, Realme and others, Xiaomi has Lost in its core markets of India and China. OPPO ranked fifth with an 8% global smartphone market share in the quarter, down from 9% last year. OPPO is aggressively expanding into Western Europe with new models such as the Reno 5G , but in China, OPPO faces enormous pressure from Huawei.”

The full report “Global Smartphone Shipments Re-increased by 2% in Q3 2019” has been released by Strategy Analytics’ Wireless Handset Strategy (WSS) service team. For details of the report, please click: devices/mobile-phones/smartphone/smartphones/reports/report-detail/global-smartphone-shipments-return-to-2-growth-in-q3-2019

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