Samsung is beaten by Chinese phones again, it is surpassed by Xiaomi and Huawei in Spain

The market research agency Canalys announced the ranking of the Spanish smartphone market in Europe in the first quarter of this year. Samsung only ranked third, and Xiaomi and Huawei ranked the top two respectively. This is Samsung’s defeat by Chinese mobile phone companies again.

Samsung is beaten by Chinese phones again, it is surpassed by Xiaomi and Huawei in Spain

Canalys, a market research agency, released data on the Spanish smartphone market in the first quarter of this year, showing that Xiaomi’s shipments grew by 46% year-on-year, the highest growth rate among the top four mobile phone brands in the market, with a market share of 28%, ranking first. .

Samsung is beaten by Chinese phones again, it is surpassed by Xiaomi and Huawei in Spain

In second place is Huawei, which has a 24% market share in the Spanish market, although its shipments fell 14% year-on-year. Due to obstacles in the cooperation with Google, Huawei’s mobile phone shipments in overseas markets are in a downward trend. The Spanish market is one of the affected markets. In fact, Huawei has won the first market share in this market two years ago.

Samsung and Apple ranked third and fourth respectively in the Spanish market, and both mobile phone companies experienced a decline in shipments in this market. Among them, Samsung declined the most, down 20% year-on-year, but it still has a 22% market share in the market; Apple fell 8% year-on-year in this market, with a market share of 12%.

Since Samsung defeated the former mobile phone overlord Nokia in 2012, it has dominated the global mobile phone market for eight consecutive years, but it seems that it is not very lucky when facing Chinese mobile phone companies.

Samsung is beaten by Chinese phones again, it is surpassed by Xiaomi and Huawei in Spain

In 2012, Samsung surpassed Nokia in the Chinese market, and its market share began to rise steadily. By the first quarter of 2014, it had a market share of nearly 20% in the Chinese smartphone market. However, after only two quarters, it was defeated by Xiaomi in the Chinese smartphone market. After beating, Samsung’s share of the Chinese smartphone market began to decline steadily, and now it has only about 1% market share in the Chinese smartphone market.

As Chinese mobile phone companies gained advantages in the domestic market, Chinese mobile phone companies began to enter the international market. In the third quarter of 2017, Xiaomi defeated Samsung in the Indian market. Since then, Xiaomi has remained the champion of the Indian smartphone market for 11 quarters, which has remained so far. If Samsung lost to Chinese mobile phone companies in the Chinese market, it can also be said that Chinese mobile phone companies rely on localization advantages, then in the Indian market, it proves that Chinese mobile phone companies truly have the strength to compete with Samsung.

In the overall European market, although Samsung still maintains the first place, in some European countries, Samsung’s position has actually loosened, including Spain, which was mentioned at the beginning of this article. Huawei mobile phones were the first to beat Samsung in the Spanish market. However, since the United States included Huawei on the entity list in June last year, the shipments of Huawei mobile phones in the European market began to decline, and now they have been replaced by Xiaomi mobile phones. It is Xiaomi and Huawei that both beat Samsung in the Spanish market.

For Samsung, it seems that Chinese mobile phone companies are its nemesis. Wherever Chinese mobile phone companies go, Samsung is defeated by Chinese mobile phone companies. Faced with this situation, Samsung is probably very depressed. It seems that it really needs to A profound change to change this situation in which Chinese mobile phone companies are passively beaten.

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